2011 AutoTrader.com User Profile
AutoTrader.com conducted this study to better understand our typical website user (why do they visit the site, how engaged are they with the site, what vehicles are they shopping for, etc). A total of 4,324 AutoTrader.com users were interviewed between January and December 2011.
If you have questions regarding this study or would like more information, please contact your AutoTrader.com Account Executive.
- 84% of AutoTrader.com users are actively shopping for a vehicle.
- 72% of AutoTrader.com new vehicle shoppers are undecided on their next make and model.
- Each user spends an average of 31 minutes on AutoTrader.com.
- 81% are likely to return to AutoTrader.com within the next month.