Shopper Frame of Mind
AutoTrader.com conducted this study to better understand the trigger events that send consumers into market to purchase a vehicle and the steps they take in the shopping process. A total of 1,500 vehicle buyers (new and used) were interviewed within 3 months of their most recent vehicle purchase.
If you have questions regarding this study or would like more information, please contact your AutoTrader.com Account Executive.
- Key Takeaways:
60% of new vehicle buyers are motivated to shop for a car out of need versus want (i.e., previous vehicle was damaged, change in family/lifestyle, etc).
60% of new vehicle buyers entered the shopping process undecided upon the exact vehicle (make/model) to purchase.