2011 AutoTrader.com/Morpace CPO Study
AutoTrader.com partnered with Morpace (an independent marketing research firm) to better understand shopper familiarity with Certified Pre-owned vehicles. A total of 900 interviews were collected during October 2011 among consumers currently in-market for a vehicle and planning to purchase within the next 6 months.
If you have questions regarding this study or would like more information, please contact your AutoTrader.com Account Executive.
- Key Takeaways:
71% of new shoppers and 47% of used shoppers report being familiar with CPO vehicles.
8 in 10 vehicle shoppers have used or would use the Internet to find more information on certified pre-owned vehicles – primarily the dealership website.
Half of new shoppers would consider a CPO vehicle for their next purchase.