2011 Polk Automotive Buyer Influence Study
AutoTrader.com partnered with Polk to better understand what media sources influence new and used car buyers prior to purchase. A total of 2,005 New Buyers and 2,000 Used Vehicle Buyers who purchased during June 2010 and July 2010 were interviewed for this study to provide manufacturers and dealers with in-depth insight into the vehicle shopping process.
If you have questions regarding this study or would like more information, please contact your AutoTrader.com Account Executive.
- Key Takeaways:
71% of New and Used car buyers said they used the Internet during the car shopping process.
In fact, buyers report spending 60% of their shopping process online.