Advertising Solutions

Online Automotive Ad Performance

Brand Favorability

  • 10% AutoTrader.com
  • 7% Automotive
  • 1% Any Site

Purchase Intent

  • 24% AutoTrader.com
  • 10% Automotive
  • 2% Any Site

Online Ad Awareness

  • 26% AutoTrader.com
  • 16% Automotive
  • 10% Any Site
Source: Dynamic Logic MarketNorms, Autotrader.com Norms, Automotive Norms, Last 3 years, Q4 2011

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