Advertising Solutions

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With over 15 million unique visitors to AutoTrader.com every month, customers’ advertising will be seen by one of the largest audiences of in-market shoppers anywhere. This placement can be seen by users as they first arrive at AutoTrader.com and auto-expands to 970x 418px to share your brand’s message.

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With over 15 million unique visitors to AutoTrader.com every month, customers’ advertising will be seen by one of the largest audiences of in- market shoppers anywhere.

This is the most visible and high impact advertising placement on our entire site and will provide maximum brand exposure.

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With over 15 million unique visitors to AutoTrader.com every month, customers’ advertising will be seen by one of the largest audiences of in- market shoppers anywhere.

This is the most visible and high impact advertising placement on our entire site and will provide maximum brand exposure.

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With over 15 million unique visitors to AutoTrader.com every month, customers’ advertising will be seen by one of the largest audiences of in- market shoppers anywhere.

This is the most visible and high impact advertising placement on our entire site and will provide maximum brand exposure.

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Very few consumers truly understand the merits of Certified Pre-Owned vehicles.

The Certified Sponsorship provides advertisers with the opportunity to educate shoppers and increase their awareness about Certified programs.

This package will allow the OEM to advertise incentives or promotions and increase consideration of their Certified Pre-Owned inventory.

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Very few consumers truly understand the merits of Certified Pre-Owned vehicles.

The Certified Sponsorship provides advertisers with the opportunity to educate shoppers and increase their awareness about Certified programs.

This package will allow the OEM to advertise incentives or promotions and increase consideration of their Certified Pre-Owned inventory.

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The Find-Your-Car ad placements provide advertising exposure in the highly trafficked search path, where in-market shoppers are searching for specific makes and models. It gives advertisers the opportunity to build brand awareness and influence shoppers.

You can now drive home DMA and model level messaging before the shopper moves into their search results with the 300x250 Search Form Lower Ad.

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The Search Form Sponsorship allows advertisers to reach shoppers in the Find- Your-Car path as they narrow their search. It gives advertisers the opportunity to educate shoppers on multiple makes and models by providing them with contextual messaging in a custom ad format.

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Showcase your brand at the user’s point-of-entry into the search process. Dominate the search form with the most prominent message on the page.

Large ad footprint offers more branding and messaging.

Standard IAB size allows you to utilize existing creative with your own tags.

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The Tier 2 Spotlight is a custom integrated placement prominently located above the search results. It gives advertisers the opportunity to promote actionable messaging and influence shoppers.

There are Spotlight Base, Plus and Max options available to meet campaign objectives. The Spotlight Base Option includes one link and one image.

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The Tier 2 Spotlight is a custom integrated placement prominently located above the search results. It gives advertisers the opportunity to promote actionable messaging and influence shoppers.

There are Spotlight Base, Plus and Max options available to meet campaign objectives. The Spotlight - Plus Option includes two links and a larger image than the Spotlight Base Option.

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The Tier 2 Spotlight is a custom integrated placement prominently located above the search results. It gives advertisers the opportunity to promote actionable messaging and influence shoppers.

There are Spotlight Base, Plus and Max options available to meet campaign objectives. The Spotlight Max Option may have up to 3 specific calls-to-action corresponding to content that is viewable in the expanded state. (e.g. “video”, “photos”, “offer details”)

The expanded state is the same as the Tier 2 Nanosite displayed as a 728 x315.

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The Tier 2 Superliner is a custom integrated placement featured within the search results. It gives advertisers the opportunity to promote actionable messaging and influence shoppers.

There are Superliner Base, Plus, and Max options available to meet campaign objectives. The Superliner Base Option includes one link and one image.

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The Tier 2 Superliner is a custom integrated placement featured within the search results. It gives advertisers the opportunity to promote actionable messaging and influence shoppers.

The Superliner Plus Option features four links and an additional image.

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The Tier 2 Superliner is a custom integrated placement featured within the search results. It gives advertisers the opportunity to promote actionable messaging and influence shoppers.

The Superliner Max Option features branding opportunities with your choice of content modules.

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The Find-Your-Car ad placements provide advertising exposure in the highly trafficked search path, where in-market shoppers are viewing inventory of specific makes and models. It gives advertisers the opportunity to showcase specific models and influence consideration within search results.

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The Tier 2 16 x600 ad placement gives advertisers the opportunity to promote actionable messaging and drive response on a lower funnel page.

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With over 15 million unique visitors to AutoTrader.com every month, advertising messages are seen by one of the largest audiences of car shoppers anywhere.

This is the most visible and high- impact advertising placement on the site and provides maximum exposure.

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Highlight your incentives and create awareness of your certified programs while shoppers engage with Certified Pre-Owned research and articles on AutoTrader.com.

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Educate shoppers and increase awareness of your certified programs with this prominent ad placement within the Car Research section.

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Grab the attention of consumers as they are deep into the shopping process. This dynamic nanosite features engaging multi-media content.

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Grab the attention of consumers as they narrow down their search on AutoTrader.com. This dynamic nanosite features engaging multi-media content.

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Influence shoppers with brand messaging and imagery on AutoTrader.com's new iPhone and Android apps.