AutoTrader.com Access Marketplace
Data you can't get anywhere else
Extend Your Reach to over 15 million in-market car shoppers
Target Shoppers In Virtually Every Corner of the Internet
AutoTrader.com's Access Marketplace was designed to help auto manufacturers, dealer ad associations and dealers target in-market shoppers wherever they go online. We work with multiple Demand Side Platforms (DSPs) and Ad Exchanges, while leveraging pure automotive behavioral data from AutoTrader.com - one of the nation's leading automotive websites. The Access Marketplace platform features more than 15 million unique auto shoppers across 30,000+ websites.* With this level of reach and high-quality data, you can be certain that your brand and messaging are reaching in-market shoppers.
Access Marketplace also offers retargeting functionality to identify "double-qualified" shoppers that have researched vehicles on both your site and AutoTrader.com. Additionally, we can integrate 3rd party demographic and psychographic BT data which brings an added layer of granularity to your targeting strategy (ex: Auto Intender and Soccer mom).
Ultimately, behavioral targeting campaigns are only as good as the data behind each impression. The purer the data, the better the results. To be relevant for our partners, data is directly collected from local make and model vehicle searches on AutoTrader.com. This is concrete data based on real actions – no panel or survey data is used.
Whether you want to run a general campaign or very targeted messages, Access Marketplace can help. Our flexibility and transparency will help you build brand awareness and extend your reach across the internet.
* AutoTrader.com Internal Site Data, 12-month average